Stff: buzz marketing

This class includes case studies of advertisements placed in unusual places, made through unconventional methods, characterized by creativity and innovation.

Buzz Marketing

Here you will find examples of conversations trigger campaigns. Category includes case studies of companies that were able to create uproar.

Outdoor

Outdoor category will be formed by a series of examples of unconventional outdoor sites, placed in unusual places.

Print

From prints to impress with originality, to prints forbidden to winning prints from major competitions, all you find in the print category.

Home ť Buzz Marketing

Stuff: buzz marketing

Submitted by admin on Monday, 17 August 2009 No Comment

In such a period employees certainly are not first on list of priorities for employers. In print, in a time of crisis, the pressure is stronger than in many other areas. Many publications have abandoned paper impressions, retreating in the online environment even more, some of them have embarked on the verge of bankruptcy.

In this context, the pressure on reporters is an extremely strong. If the subjects they provide a reporter not meet all of the news, then the chances of incurring certain consequences increase substantially. A simple example is the site for news reporters Stuff in New Zealand. Driving the message conveyed was simple and emphatic:

from Stuff.co.nz on Vimeo .

And above viral've seen the consequences, which are most severe. Everything was part of a campaign buzz marketing which was intended to generate positive WOM and position the site as one professional who thinks primarily in news readers and the quality they provide. If it succeeded or not remains to be seen. Sure it's just that such an unconventional action cost much less than the rental of outdooruri or appearance on some meshes. Paying some media stunt caused visibility and buzz, and releasing the clip above and have been publicized action online.

Also on the side line was launched and this page , which can read details of buzz marketing campaign.

Campaign Message:

Stuff.co.nz gets it first, or suffers!

Release: August 6, 2009, New Zealand

Source: Stuff

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